Penguin 2.0 – Google re-evaluates back links

With the latest Penguin Update Google has caused some unrest among SEOs und web site owners. With the updates by Panda and Penguin the evaluation of backlinks was introduced and tightened and the criteria for incoming links seems to be composed much more strictly.

Off-Page SEO

For a long time it appeared that the number of backlinks was crucial for the Off-Page Optimization. The impact of this was a veritable market for back links. Some service providers offered, and still offer, providing back links which bring forward its page ranking in Google. Some SEO services diligently build so-called satellite built pages whose only function was to provide links to the main page of the customer. Google’s action against this tactic in May, 2006, caused a sensation as BMW was placed on a blacklist and the page rank set to 0 by Google. BMW had previously tried with so-called doorway pages, which were packed with keywords, to steer traffic to its website in the search results for used cars. (See:BMW given Google ‘death penalty’)

Abuse through Spam-Links

In the most recent updates, Google values inbound links more strongly. Thus, links from well ranked sites in a relevant context lead to a better assessment by Google. What is new, however, is that bad back links lead to a downgrade. This approach is not totally unproblematic, as the operator of the linked site does not normally has control over incoming links. There are already reports of extortion, in which this mechanism is exploited. In a notable case, a wooden toy discounter was the target of such extortion and was heavily damaged by spam links. (See: Ranking: Wie ein Erpresser einem Onlineshop schadete)

The Google Disavow

E-learning Platform Support

For more than 25 years, the Academia Andaluza in Conil, Andalusia teaches Spanish, English and German as foreign languages. Along with individual care and informal atmosphere, the school is distinguished by its didactic concept. The classes are held in small groups in which the students of a level learn together. Placement tests, which determine the level of proficiency of each student are prerequisites for this. Up to now, these tests were done in writing on paper.

In an agile project run by Y Punto, an e-learning platform was used to help the academia Andaluza simplify this process. 
An international team of teachers, technicians and strategists developed within a few weeks a system in which the students of the school could complete the level classification and additional testing online. Also homework which previously had to be handed on paper and corrected, can be carried out now on a PC, tablet or a smartphone.Responsive Design makes this possible.

eLearning is implemented not as a replacement, but as a supplement to regular classes. It simplifies the existing processes and offers more comfort for both students and Academia. On the whole an all round successful project, upon which further development stages will follow.

By |October 12th, 2012|Categories: Allgemein|Tags: , , , , , |0 Comments